FEATURE: Cornering the market

RC2's 2009 line-up includes evergreen licences and expansions of newly launched IPs.
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Following a successful promotion for Caring Corners with Nick Jr, RC2’s director of marketing for pre-school youth, Ray Wooton, is considering diversifying the plans for next year’s marketing spend. “The promotion was a great success and we will look at using them more as part of our TV budget. The campaign ran during October half-term with a competition and the response was fantastic. The raised awareness also showed up in ELC’s sales.”

Promotional activity won’t replace advertising, but would help introduce newer brands like Caring Corners to the target audience. The Mrs Goodbee house launched into ELC and independents last year, and will roll out to all retailers this year.

To read the full feature and find out more about RC2's plans, click here.



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