Having revealed its intention to set up a UK office back in June, Famosa has named two big hires from the toy business to help it build up its presence.
Former Tomy, Mattel and Radica exec Paul Fogarty is on board as UK country manager to head up the UK operations, while Alison Hubbard - who has also enjoyed stints at Tomy and Mattel - becomes head of marketing.
The duo join the existing team of Simon McCrickard, UK sales manager, and Justin Richardson, UK operations manager.
"This is a really exciting time to be joining Famosa," said Fogarty. "They have been hugely successful through focusing on their core brands and reinventing them for the international market. We are looking forward to bringing to the UK some of the biggest selling doll brands in Europe with heavy levels of investment to ensure success."
Ignacio Ramos, international sales director at the firm, added: "We are thrilled to have Paul and Alison join us and bring their vast experience to the Famosa UK team. In addition to our long-term brand growth plans that we will showcase at the UK Toy Fair, we have some immediate opportunities in launching the hot selling I Love Minnie dolls and accessories, and our newly announced Furby licensed plush items.
"These will help to get our new venture off to a great start."
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