Falcon finally becomes Jumbo

After more than ten years of having Jumbo as its parent company, Falcon is now further embracing its corporate identity and becoming Jumbo Games Limited.
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The firm will be unveiling its new branding at Toy Fair and says the move reinforces Jumbo's 'Wanna Play' strategy of producing games and puzzles for a wide range of age groups.

In a statement, the firm said: "The Jumbo promise of fun and engaging games and puzzles for people of all ages has been embraced since the day Jumbo originally acquired Falcon Games. However, this final step now means that that this philosophy can be wholly incorporated, and Wanna Play? will be brought to life through the playful rascal Jumbo the red elephant."

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