Fairy Dust reveals sparkling new look

Rebranded as Fairygoodies after acquisition earlier this year; new labels and packaging.
Author:
Publish date:
5_2012-fairy-dust-colours-300.jpg

Specialist fairy glitter manufacturer Fairy Dust has now been fully integrated into the Fairygoodies range from Fairyglass, following the company's acquisition back in May.

The product has had a complete image overhaul, and now boasts new labels and packaging. In addition, slower selling and less popular colours have been replaced with new choices such as gold, silver and electric purple.

Manufacturing of the product will also return to the UK from China, where it has been produced since 2006.

"I'm really excited to add the Fairy Dust brand to our portfolio of fairy products," commented Ben Biscoe, director of Fairyglass. "We know from our retail side that it's a proven seller and it's great to bring a range back from China to manufacture here in the UK.

"The new colours are already proving popular with our retailers and we've plans to expand the range significantly over the next 12 months."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019