Factory Entertainment signs The Saturdays

The firm inks a new two-year licensing deal with Bravado for the girl group.
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The deal includes, collectible stickers, trading cards, photocards and tins.

Mark Stracey from Bravado commented: “This is a really fun product for fans of The Saturdays and we are looking forward to working closely with Factory to launch this in early Spring 2010.

Factory CEO Darren Epstein added: "We hope to have product on shelves in time for spring and their forthcoming tour. We will be doing some national promotions, and some very cool retailer promotions and prizes courtesy of the girls.

"We have added another great licence to our forthcoming programme of products in 2010 with the signing of The Saturdays."




Following nine successful years of Bionicle, Hero Factory is a brand new concept in the buildable action figure category, backed with a campaign including TV, sponsorship and a nationwide road show.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.