Free has been recruited to help Thumbs Up communicate its unique brand to retailers and consumers in the UK.
An experienced marketing manager, Free brings a wealth of knowledge of direct communications and a passion for the gift and toy industry. She has experience developing branding strategies both on and offline and via social media channels.
Her role at Tomy UK saw Free work across several of its product ranges including Harry Potter, K’Nex and remote control toys. The new recruit is looking forward to extending Thumbs Up's profile in the UK.
Free commented: "I am really excited to be joining Thumbs Up. I knew from the moment I saw the position advertised that it was the role for me. Thumbs Up is a highly regarded company that prides itself on being at the forefront of the gift, gadget and toy industry.
"I am keen to expand people’s understanding of the Thumbs Up brand in the UK and internationally, and communicate its great range of products to a wider audience."
Business development director, Wojtek Kolan, said: "We are delighted that Alison has joined our expanding team. She has a fantastic reputation and her experience in marketing and developing branding strategies coupled with her love and enthusiasm for our product range, makes her a real asset.
"We are confident that she will help us develop a cohesive brand marketing strategy that will engage retailers and consumers alike."