The show has nearly 300 new applicants for 2011, 22 per cent representing international companies hoping to tap into the $22 billion US toy market.
“We’re thrilled with the increase in sales figures and the levels of confidence and optimism they express,” commented Marian Bossard, vice president of Meetings and Events at the US Toy Industry Association.
“This kind of positive news reaffirms Toy Fair’s reputation as the epicentre of toy and youth product creativity, originality and excellence in the Western Hemisphere.”
In response to buyer interest, an addition on the show floor for Toy Fair ’11 is a Teen/Tween section. The new area is aimed at buyers interested in products designed for the ‘inbetweenie’ age group.
The newly created product zone will provide a highly-focused destination for the more than 3,000 retail buyers (18 per cent of those attending the 2010 show) who said Teen/Tween products were on their shopping list.
“Toy Fair at the Javits Center showcases a diverse selection of established big name toy companies and exciting new toy talent from around the globe,” said Bossard.
“With an estimated 7,000 new products expected to be launched at the 2011 show, Toy Fair brings buyers and sellers together for four days of trend-spotting, deal-making and networking.”
Toy Fair 2011 is scheduled for February 13th - 16th at the Jacob K. Javits Convention Center in New York City.
Online visitor registration for Toy Fair 2011 is now open at www.ToyFairNY.com. Register before November 30th for entry into a prize draw to win a four-night stay in a New York City hotel during Toy Fair 2011.