Ewan the Dream Sheep sales reach 250,000 mark

SweetDreamers has seen sales soar through the roof for its womb-mimicking sleep aid device.
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The award winning sleep brand, SweetDreamers, has announced global sales of its Ewan the Sheep sleep aid have reached 250,000.

Having only announced sales reaching 100,000 late last year, the firm is overwhelmed with the recent success.

The launch of Ewan the Grey earlier this year, is believed to have contributed to a surge in sales. Having only been unveiled to retailers at Harrogate this year, Ewan the Grey can already be found on the shelves of John Lewis, Toys R Us, Kiddicare, Mamas & Papas and Boots.

By closely mimicking certain sounds from the womb, the sleep aid can be used from birth and helps babies establish a healthy sleep pattern. This womb-like experience helps trigger a calming reflex, reducing crying time and inducing quality sleep.

“2015 has been such a fantastic year for Ewan," commented Lynda Harding, SweetDreamers founder.

“We have been overwhelmed with the popularity of Ewan the grey and we are confident he will continue to be a hit. We are so excited about launching in Argos, it is such a fantastic platform and will offer great access to our target audience. We are very excited to find out what’s next for our loveable Ewan.”


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Slowdown continues, but has it reached the nadir?

The number of campaigns on TV throughout the summer has continued in a downward direction. From 89 in May, 76 in June and 63 in July. The overall spend figure has obviously paralleled that trend down to £1.3m from £2.2m last month. Only 17 firms registered TV campaigns this month.

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