SweetDreamers is celebrating a successful start to the year as sales of its popular Ewan the Dream Sheep passed the 100,000 units mark.
The sheep sleeping aid first hit shelves in 2011 and has since received global acclaim, championed for its soothing sounds and glow, all geared at helping babies to a good night’s sleep.
In just three years, Ewan has scooped 12 awards including the title of Gift if the Year in 2011 and a Gold accolade at the 2014 Mother and Baby Awards.
The little lamb has also picked up a number of celebrity fans, including the likes of Lily Allen, Lara Stone, Amanda Holden, Greg Rutherford and Claire Sweeney.
Lynda Harding, mother of six and founder of SweetDreamers, said: “To have sold over 100,000 Ewans is a fantastic milestone for the brand and we are just over the moon.
“I created Ewan following numerous sleepless nights with my sixth son. I soon realised there was nothing on the market to solve this universal problem. After seven year of research, working with experts and paretns, Ewan was born.
“SweetDreamers will continue to develop its range to ensure bedtime can be simple for every family.”