PxPixel
Ewan the Dream Sheep passes 100,000 global sales - ToyNews

Ewan the Dream Sheep passes 100,000 global sales

SweetDreamers' sleeping aid has received global acclaim for its soothing sounds and glow.
Author:
Publish date:
sweetdreamers.jpg

SweetDreamers is celebrating a successful start to the year as sales of its popular Ewan the Dream Sheep passed the 100,000 units mark.

The sheep sleeping aid first hit shelves in 2011 and has since received global acclaim, championed for its soothing sounds and glow, all geared at helping babies to a good night’s sleep.

In just three years, Ewan has scooped 12 awards including the title of Gift if the Year in 2011 and a Gold accolade at the 2014 Mother and Baby Awards.

The little lamb has also picked up a number of celebrity fans, including the likes of Lily Allen, Lara Stone, Amanda Holden, Greg Rutherford and Claire Sweeney.

Lynda Harding, mother of six and founder of SweetDreamers, said: “To have sold over 100,000 Ewans is a fantastic milestone for the brand and we are just over the moon.

“I created Ewan following numerous sleepless nights with my sixth son. I soon realised there was nothing on the market to solve this universal problem. After seven year of research, working with experts and paretns, Ewan was born.

“SweetDreamers will continue to develop its range to ensure bedtime can be simple for every family.”

Related

5_Pocoyo.jpg

Shaun the Sheep is US bound

Bristol-based Aardman Animations has scored a major new deal for its Shaun the Sheep property, with the Disney Channel snapping it up for US broadcast.

5_Pocoyo.jpg

Pass on the news

The ToyNews email service regularly hits over 4,000 industry execs and retailers. But if you think a colleague might also like to receive it, simply pass on this email.

5_Pocoyo.jpg

Bear scoops sheep line

Golden Bear has acquired the master gift and toy  licence for Shaun The Sheep, Aardman's forthcoming new television series.

5_Pocoyo.jpg

All Sheep shape for Nickelodeon

Aardman Animations’ much-vaunted new children’s brand Shaun the Sheep is continuing to make headway round the world following a far-reaching deal signed with Nickelodeon International.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.