Events and sunny weather boost the toy market

The traditional toy market returned to growth in May; Outdoor toy sales up 90 per cent.
Author:
Publish date:
83_NPD Logo.jpg

"The traditional toy market returned to growth in May, with value sales up two per cent and volume up three per cent.

Helping drive May performance was some sunny weather in the last week of the month, which saw outdoor sales increase by 90 per cent for that week. The average price for toys dropped slightly in May, down to £6.53 from £6.59, heavily influenced by the release of the low-priced Panini Euro 2012 stickers for the football tournament."

Read NPD's May analysis of the toy market in full.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019