EUROPE: UK toy industry fights back with 6% growth

Britain becomes the fastest growing of the EU?s top-five markets
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The UK toys industry is pulling away from the tumultuous recession years, new data suggests.

The market for toys rose six per cent across 2010, according to NPD Group EuroToys, representing a reversal of fortunes from the five per cent slump in 2009.

The sales figures show the UK has become the fastest growing toy market of Europe’s top five countries.

Similar levels of growth were found across Europe, as the UK, France, Germany, Italy and Spain reported an average 3.5 per cent revenue increase over 2009.

A rough Christmas period resulting in a 1 per cent market decline in Spain.

“Christmas 2010 was one of the most difficult seasons ever experienced by the European toy industry,” said NPD analyst Frédérique Tutt.

“With severe weather hitting the Northern countries during the biggest trading weeks of the year, retailers and manufacturers alike were bracing themselves for negative results,” he added.

“In the end, 3.5 per cent growth for the five largest countries is a fantastic outcome; a credit to the trade for continuing to deliver innovative and exciting new products into the consumer market, and a confirmation that the industry is one of the most resilient even in difficult times.”

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