Eureka! offers something new, says Pink Key

Firm is looking for partners to develop toys and games under The National Children's Museum brand.
Publish date:
Social count:

Pink Key Consulting believes toy and game partners that join the Eureka! The National Children’s Museum programme have the potential to offer the industry something new.

The firm is on board to develop the Eureka! licensing programme and is looking for partners that can create products offering children the chance to “create, build and engage.”

“Eureka! provides a genuine difference versus what else is in the market,” Richard Pink, MD at Pink Key Consulting, explained to ToyNews. “Wholly approved by mums, linked heavily to the school curriculum but at the same time not weighed down by a ‘learning through play’ tag, Eureka! is all about fun.

“We are hoping to develop products that reflect the ethos of Eureka! ‘Hands on’ products that allow children to use their own imaginations and be creative - anything that allows children to create, build and engage.”

The interactive museum, based in Halifax, West Yorkshire, prides itself on being a place where children play to learn and grown-ups learn to play, and Pink Key believes an understanding of this ethos is key in forming a successful partnership.

“We hope to work with partners who understand that Eureka! is not about labeling products,” said Pink. “It’s all about engaged minds and busy hands. We want children to engage and learn, but not even be aware that they are learning while they are playing. At the end of the day, if it’s not fun, it’s not Eureka!”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.