EU industry leader endorses Chinese

The chairman of Toy Industries Europe says it is safe to buy Chinese-made toys this Christmas.
Publish date:
Social count:

The European toy industry still holds confidence with Chinese manufacturers due to their cooperation and expertise, Bryan Ellis (pictured) also says.

Ellis’ statements follow an increase in demand for Chinese-made products, which have strengthened by almost 28 per cent year-on-year in October.

“My view is that if you buy good brands and from reputable retailers, it is safe to buy Chinese products as it is to buy any other products,” Ellis said.

“The evidence of sales around Europe still shows a strong trend. I won’t be surprised if sales in Europe go up by five per cent this year.”

He also says the overhaul of existing safety rules shouldn’t be a priority.

“The consensus broadly is the current level of regulations, both in China and in Europe, is satisfactory. The issue, if there is any issue, its with enforcement.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.