Esdevium signs Ben 10

Esdevium has signed up the rights to distribute a Ben 10 collectible card game.
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Following the successful launch of the Ben 10 Collectible Card Game in the US last year, Esdevium is launching it to the UK trade at the forthcoming Toymaster Show and expects to bring the game to market in August.

“With our proven track record in the Collectible Card Game industry, we are delighted to add the phenomenal Ben 10 brand to our growing portfolio of new acquisitions for 2008,” commented Steve Buckmaster, Director of Sales at Esdevium Games.

“This is an exciting time for the company and we look forward to working closely with Bandai and The Cartoon Network to introduce a game which will appeal to the growing number of Ben 10 fans nationwide.”

The Ben 10 Collectible card will be offered in randomized booster packs (RRP £2.49) and two nonrandomized starter decks (RRP £7.99).



INTERVIEW: Daniel Steel and Ben Hogg, Esdevium Games

Since the '70s, board games specialist Esdevium has grown into a diverse supplier of toys, from trading cards to collectables and hobby games – and it’s growing further. Dominic Sacco speaks to MD Daniel Steel and marketing exec Ben Hogg about the firm’s exciting slate of products.

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