With the increased exposure, UK distributor Esdevium Games, along with TC Digital Games and 4Kids Entertainment, is looking to expand the brand’s presence in retail and to continue to introduce new starter decks and booster packs throughout the year.
Chaotic integrates traditional face-to-face gameplay with online play. Every card features a unique code, allowing players not only to play the game conventionally, but also to upload cards to their virtual decks and, through the free www.ChaoticGame.com website, battle against other players from anywhere around the world.
This month will mark several milestones for the site, including the registration of more than 1.2 million users, the delivery of more than 90 million page views and the imminent upload of the 50 millionth card.
The game launched in the UK in November 2008 with the Dawn of Perim starter decks (two styles; RRP £9.99) and booster packs (RRP £2.99). Additional sets are due for release throughout 2009, starting with the launch of the Zenith of the Hive, scheduled for the first quarter.