Esdevium builds pre-school offering with Dobble Kids

New game "is an exciting launch in a growing sector for us", says UK games specialist.
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UK games distributor Esdevium has revealed its plans to grow its pre-school portfolio with the launch of Dobble Kids.

Having experimented with the sector in the past, the firm is approaching the pre-school market with a collection of products aimed at youngsters.

“The pre-school sector is something we haven’t been in for very long,” Ben Hogg, marketing director at Esdevium told ToyNews. “But the sector is very important to us, and it is something we are looking to grow in the future.”

Billed as a ‘slightly simplified version of the original game,’ Dobble Kids aims to engage children with the ‘fast paced fun of the game by matching the six featured animals.’

“It’s a really exciting launch for us,” continued Hogg. “Dobble Kids is something we are really happy to release, opening up the great game to a younger audience.”

And the firm expects sales of its new game to echo the success of its older counterpart, albeit on a smaller scale.

“Dobble is still growing in its sales quite rapidly, and we think Dobble Kids will continue the trend in the pre-school sector,” added Hogg.



SECTOR GUIDE: Pre-school

In our second focus on the pre-school sector in 2011, manufacturers are now looking ahead to big new launches and extensions of existing ranges for next year. ToyNews highlights what?s on offer?

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