Epoch making toys is planning 650 TVRs in the UK across the key Easter period for its Sylvanian Families and Aquabeads brands.
The firm has hired Noah - which is the UK partner of ADK, the tenth largest advertising agency in the world - to produce its £1 million 2014 TV campaign.
The Sylvanian Families Easter TV drive will run from April 7th to May 4th, reaching 460 TVRs in the UK and 278 in Ireland.
The ad will showcase the new Cosy Cottage starter home (pictured) and the new connectability feature. The home comes with furniture and Freya, the Chocolate Rabbit Girl.
Epoch making toys' key objective is to recruit new consumers by at least 20 per cent year on year to the brands. The ad's aim is to reintroduce the world of Sylvanian Families and highlight the key concepts of the brand: love, friendship and nature.
In addition, the firm will also be running an Aquabeads TV ad during the same campaign period, showcasing the new Double Pen Set. The ad will achieve 190 TVRs in the UK.