Almost 400 industry members were present at the International Hotel last night for the presentation, which was made by Vivid CEO Nick Austin on behalf of the judging panel.
The awards were based on nominations from industry members followed by inspections by mystery shopping firm AmberArch.
Val Stedham, the Toy Retailers Association president said: "The professionalism of so many of our retail shops with a minimal percentage difference between them made our judges' task very difficult this year. The Entertainer Crawley came through as a very worthy winner."
Cemma Cards was awarded Complementary Supplier of the Year. Three Special Recognition Awards were also presented to Orchard Toys, Casdon and Schleich.