IT distributor Entatech UK Ltd has entered the toy market after striking a distribution deal with French firm BeeWi.
BeeWii specialises in toys using Bluetooth technology that can be operated via smart phones and tablets, and Entatech believes the company's range is a perfect fit for the distributor.
“With the festive season just around the corner, this is perfect time for us to launch BeeWi," said Dean Langford, Entatech's consumer electronics and accessories.
"These device controlled products are like no other within our portfolio and are sure to be a hit with our reseller base as we approach the Christmas season.
"Not only are they fun gadgets that are great entertainment for adults and kids, but they also implement some of the latest Bluetooth technologies, ensuring they are on-trend with other gadgets on the market currently.”
A range of BeeWi products, including the Bluetooth Controlled Mini Cooper S, are now available from Entaonline.com.