Entara and Parthenon join forces

Businesses to combine to create a 'global force' in the family entertainment industry.
Publish date:
Social count:

Rights company Entara and kids' and factual programme maker Parthenon Entertainment are teaming up, following a deal backed by private investment and business management group Arkaga Fund.

The aim of the two newly combined firms will be to develop a leading force in the family entertainment industry. The two will provide a combined offering of programme production and distribution, as well as licensing.

The programme libraries of both firms will be represented worldwide by Parthenon.

Carl Hall, founder and MD of Parthenon will become CEO of the new group. David Cardwell, chairman of Entara, will also become chairman of Parthenon, while Theresa Plummer-Andrews will remain as non-executive director of Entara and will take on the same position for Parthenon.

Regis Brown, former executive VP at Entara, will join Parthenon as president of Parthenon Kids and will oversee all of the firm's children's properties as well as those previously handled by Entara. Brown will also retain a seat on the board of Entara.

Pathenon's existing senior management will remain in place.

Hall is planning to expand the business even further into factual entertainment and children's entertainment.

Cardwell stated: "Entara and Parthenon complement one another perfectly and together with the support of Arkaga Fund, we are confident that this deal will prove to be a huge success. Our aim is to create a leading business within the family entertainment industry and this agreement has set us on a path to achieving just that."

Hall added: "I created Parthenon five years ago and have presided over the company's rapid organic growth. I am really proud of the team I have built, the partnerships created and the market share the company has achieved.

"However, it is clear to me that if we want to achieve our ambitions and take the company to the next stage we needed outside investment.

"With the backing of Arkaga Fund, Parthenon now has the resources to rapidly grow both the factual and children's IP businesses, both organically and by strategic acquisitions. I am really excited to be at the helm of this exciting new venture."



Burcham joins Falcon

Nikko marketing manager Jon Burcham is making the short leap over to Falcon to spearhead a new drive into the games market by the firm.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.