Best New Children's Product was judged by Ian Gibbs, buyer from the toy kingdom, Harrods.
Gibbs commented on his selection: "A quirky toy with educational and play value. Different components allow the child to learn the months and seasons plus encourages parent-child interaction. It’s a nice quality, wooden toy that can be passed down generations."
Circa will hit shelves in October and teaches children about time awareness using the toy's rotating and circular stacking design.
The Circa design is based on ease of learning for children in a gradual progression. The toy is divided into four pieces which each represent a major cyclical event in the calendar.
Director at eleventyone and inventor of the award winning product, Melinda Holohan, commented: "I am absolutely delighted to have been recognised at this stage. Top Drawer is our first event and to have won an award just out of the starting blocks is fantastic.
"I believe in Circa and that children will not only enjoy it but also benefit from it. I’m pleased that the Top Drawer judge recognises this as well by awarding us this accolade."