Egmont's Toxic magazine extends digital offering - ToyNews

Egmont's Toxic magazine extends digital offering

First two apps launched on iPad and iPhone.
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Egmont's magazine for tween boys, Toxic, has launched its first two apps - following on from the launch of its bespoke website and first interactive issue earlier this year.

The Toxic brand will now allow readers the chance to enjoy fun games including Bug Blatter and Meerkat Me, which are both available on the iTunes store for iPad and iPhone.

In Bug Blatter, kids must destroy all the bugs climbing on a window. Different techniques are required in the game to destroy different bugs and if the kids miss, then the window will crack.

Meanwhile, in Meerkat Me, children can put photos of themselves, friends and family into the body of a meerkat and then make them dance and say silly things. They will be able to save an action shot of the meerkat to send to friends, with there being three to choose from - fat, regular and baby.

Both apps will be extensively promoted over the next few months across the Toxic magazine and website.

"We know from our audience research that apps are really popular with Toxic readers," said Siobhan Galvin, publisher of Toxic magazine. "We are hugely excited to be able to bring Toxic to the app world, extending the brand digitally in what is a very natural space for us."

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