E-Day for online toy sales?

Online retailers are expecting today to be the biggest shopping day of the year, with the pioneering Firebox site proclaiming it to be a record Christmas having just notched up its one millionth order since it began.
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The landmark comes amidst the biggest online Christmas since to date.

The online retailer, established some eight years ago, received its biggest shopping day on Monday 4th December with orders increasing by 30 per cent against the previous figures. However, it is expecting an even bigger shopping day today (Monday 11th December) with a prediction of 40 per cent increase on what's being hailed by online retailers as E-Day.

One of the reasons suggested for the phenomenal surge in e-tail growth has been the penetration of broadband, which is now in a third of households. Christian Robinson, MD of Firebox.com, believes that as well as the increased use of broadband, one of the contributing factors for online sales is a rise in consumer confidence.

He said: "This season's immense increase in sales can be traced back to e-tailers who focus on customer services - driving up consumer confidence and satisfaction. By concentrating on fulfilment, delivering the right goods on time and excellent customer service, retailers can expect customers to come back to shop again and again."

IMRG, the representative body for online retailers, has predicted that consumers will spend £7 billion online for Christmas, an increase of 40 per cent compared to last year.

James Roper, CEO of IMRG said; "With real-time product availability becoming the norm at leading e-retailers, consumers can tick off their shopping lists with certainty, rather than pinning their hopes on pounding the pavements."

In addition to a record breaking Christmas Firebox.com has announced the launch of a US website. The soft launch is a "learning exercise" with the website officially in "beta" mode until the new year.


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