VTech is looking to set some sort of record, already warning retailers of potential shortages of its V.Smile Pocket handheld learning system for Christmas 2005.
The success of its V.Smile TV Learning System outstripped initial projected sales has given the firm cause to expect a similar take up of the handheld version.
Andrew Dickson, managing director of VTech UK, said: ?Taking into consideration the separate issue regarding the high demand for IC?s and chips driven by the telecoms industry that resulted in a component shortage across the toy industry, we want to strongly advise retailers that, against the background of V.Smile sales levels for 2004 and those initially projected, the trade must place orders now and make a commitment to the V.Smile category in order to avoid disappointment later in the year.
?Our decision to expand the V.Smile category for 2005 is based on proven consumer confidence in the product. This expansion of the category will be supported by aggressive marketing and publicity campaigns plus continuing on-going licensing strategy expanding the V.Smile Learning Library.?
Meanwhile, the firm has also signed Nickelodeon?s Dora the Explorer to produce a laptop based on the pre-school hit for its Ready, Set, School brand. The laptop will combine familiar characters from the series with a pricing level in line with its existing range. ?We are delighted to be able to announce our partnership with Nickelodeon to produce a Dora the Explorer ELA?, added Andrew Barratt, European Product Development Director, ?The Ready Set School series is geared towards helping prepare young minds for their first years at school and structured classroom activities.
The introduction of Dora the Explorer to the range will maintain VTech?s core values of quality and playability, and our commitment to support a child?s key developmental milestones at the child?s own pace in a way that?s both amusing and highly engaging.?