"March was the strongest month of 2012 so far for the toy market, with sales up seven per cent by value, and volume also growing four per cent. The average price paid has increased from £6.17 in March 2011 to £6.33 this year. High price points continue to be a big driver in the market, with items priced £50+ up 33 per cent for the month and the fastest growing price point.
The biggest growth came from playground equipment, where Plum Products performance was very strong. Little Tikes and Smart Trikes ride-on brands also rose up the rankings in March, with Little Tikes the fourth best selling toy property for the month. In addition, Nerf sales continued to grow and drove the sports toys category performance."