Dunelm acquires Kiddicare to boost online offering - ToyNews

Dunelm acquires Kiddicare to boost online offering

The acquisition is part of an 8.5 million rescue deal for UK shopping group, Worldstores.
Author:
Publish date:
Social count:
0
0 dunelm kiddicare logo.jpg

Retailer Dunelm has detailed plans to acquire baby goods specialist Kiddicare, in a bid to boost its online offering to customers.

The acquisition is part of an 8.5 million rescue deal for UK shopping group, Worldstores.

Kiddicare was first bought by Worldstores back in 2014 by private equity owners, where it joined the group’s line-up of home and furniture sites.

Dunelm plans on completing the acquisition today, which could see Worldstores briefly enter administration.

Related

5_Pocoyo.jpg

BRIO acquires nursery brand

BRIO has bought up the remaining half of Norwegian firm ENG (European Nursery Group), in which it already owned an existing 50 per cent. The firm has signed an agreement to acquire the

0 alpha logo.jpg

Alpha Group acquires Baby Trend

‘Acquiring Baby Trend will allow us to bring our innovative technology and outstanding intellectual properties into a whole new category,’ says Alpha’s Wang Jing.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.