Dubit opens US office, headed by former Moshi man Brad Schultz

Expanding US customer base now accounts for more than half Dubit's business.
Author:
Publish date:
Social count:
0

Kids' youth research agency and digital entertainment developer Dubit is to open its first US office - and has hired the former head of Moshi TV to lead the initiative.

Brad Schultz (pictured) has been appointed to the role of VP of brand strategy and will oversee the growth of the LA-based facilities, supporting the company's expanding US customer base, which now accounts for more than half its business.

As well as being head of Moshi TV, Schultz's previous roles include director of digital media at interactive kids entertainment channel Kabillion and as founder of mobile games publisher Flying Penguin. He joins Dubit from kids talent network Tryout.

At Dubit, Schultz will be working with brands looking to extend their entertainment to children online, from initial research and business design through to digital production services.

Dubit CEO Ian Douthwaite commented: "Brad has a fantastic pedigree in children's entertainment and it's a great coup to have him join the team.

"Our business in the US has grown significantly over the past four years and having Brad represent us across the Americas will help us to provide an even greater service to our clients. LA is the home of entertainment and it makes sense for it to be the home of our first US office."

Schultz's appointment bolsters Dubit's presence in the US at the Kidscreen Summit, iKids and Digital Kids and New York Toy Fair during February, where he will work with the UK team before travelling to San Francisco to exhibit at the Games Developer Conference.

Related

10_moshi-club-penguin.jpg

Moshi Monsters vs Club Penguin

Kids now have greater access to their toy brands across more platforms than ever before. Youth research specialists Dubit recently presented a study on cross-media consumption at the iKids conference in New York ? Peter Robinson takes us through the findings.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.