Dubai fair adds expert panel

This year’s Middle East Toy Fair in Dubai will,  for the first time, incorporate a special panel of educational and industry experts to offer visitors new insights into the industry, and to discuss the importance of play.
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The conference will run alongside the Middle East Toy Fair at the Dubai International Convention and Exhibition Centre from 13th-15th May 2007.

The fair, organised by Messe Frankfurt, provides visitors with the opportunity to meet with hundreds of the world's leading toy, stationery and baby products manufacturers and distributors, as well as sourcing new products.

Toy experts, manufacturers and traders from all over the world are expected to converge on Dubai with the latest in toys, baby and infant products, stationery and back to school products, games, hobbies, books, gifts, apparel and licensing.

A German delegation of 25 key Toy Industry members is visiting, in addition to the 21 exhibiting German manufacturers. Furthermore Walt Disney Europe will head to Dubai to attend the exhibition and the adjoining conference. The show incorporates the Baby and Infant Expo, the Stationery and Back to School Expo, giving visitors three specific areas to source products and new business relationships.

Conference panel speakers will be on hand to provide visitors with the latest industry news as well as vital information of the educational value of today's toys.

Gameplan Europe’s Andrew Dobbie will be a key member of the conference panel. The former European marketing director for Mattel is an expert in strategic consulting, distributor search, executive search and publishing of business information.

Joining Dobbie to provide educational support, is Neil Griffiths, the creator of Storysack. A former primary school head teacher, Griffiths is the famous author of a book on creative play, entitled A Corner to Learn, is co-author of a nursery curriculum and runs a series of workshops known for their practical, informative and entertaining contents.

And providing vital industry insider information, is Waskan Abadjian from Intermarket Consulting in Germany. The former export manager of Haba Habermaaß GmbH, he specialises in the distibution of toys in the GCC and Middle East, as well as the demand for toys and children's products within GCC countries.

Commenting on the conference, Messe Frankfurt's Monica Schulz Blank explained that it was an integral part of the Middle East Toy Fair 2007, providing visitors with a deeper perspective of the toy industry as a growing and developing business, as well as an important educational platform.



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