Drumond's got Talent

Drumond Park has become the master toy licensee for hit TV talent show Britain?s Got Talent.
Publish date:
Social count:
Drumond Park has become the master toy licensee for hit TV talent show Britain?s Got Talent.

The deal with FremantleMedia Enterprises will see the first product The Game, retailing for around £19.99, it comes complete with a host of fun-packed props to help with the contestants’ performance. Other products for the launch include talent kits and musical instruments.

Claire McCool, Director of Marketing, Drumond Park Group, said “We are delighted to be working with FME on this phenomenally successful brand. Their dedicated licensing team is a pleasure to work with, hence the collaborations we have made not only on Britain’s Got Talent but other FME brands such as Family Fortunes and Play Your Cards Right. We look forward to further building on our relationship in 2008.”

Dominic Burns, FME SVP Licensing UK added: “Britain’s Got Talent has captured the imagination of UK audiences and really brought variety back to the forefront of UK television. It has amazing potential. We are immensely proud to represent this vibrant brand and excited to see it evolve in the licensing space.”



Big Deal for Drumond Park

Drumond Park has mopped up more game rights to Endemol’s Deal or No Deal, Channel 4’s afternoon and Saturday evenings TV ratings hit, turning it into a board game, an electronic game and a hand-held game. 


Drumond basics

Games specialist Drumond Park's clever use of licensing, as well as its ability to create lasting brands, has given the company a well-earned place at the top table of the category. Jon Salisbury speaks to co-founder and marketing director Clare McCool to hear how she does it...


Mariani heads to Drumond Park

Upstarts director John Mariani is quitting the firm after nearly 20 years, to join Drumond Park as business development director, ToyNews can exclusively reveal.