The deal with FremantleMedia Enterprises will see the first product The Game, retailing for around £19.99, it comes complete with a host of fun-packed props to help with the contestants’ performance. Other products for the launch include talent kits and musical instruments.
Claire McCool, Director of Marketing, Drumond Park Group, said “We are delighted to be working with FME on this phenomenally successful brand. Their dedicated licensing team is a pleasure to work with, hence the collaborations we have made not only on Britain’s Got Talent but other FME brands such as Family Fortunes and Play Your Cards Right. We look forward to further building on our relationship in 2008.”
Dominic Burns, FME SVP Licensing UK added: “Britain’s Got Talent has captured the imagination of UK audiences and really brought variety back to the forefront of UK television. It has amazing potential. We are immensely proud to represent this vibrant brand and excited to see it evolve in the licensing space.”