Drumond Park: Rubik's 360 - ToyNews

Drumond Park: Rubik's 360

Launched in 1980, the Rubik's Cube remains a popular toy with sales of 15 million units achieved worldwide in 2008. Now, Drumond Park is introducing the latest incarnation of the product - the Rubik's 360...
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There have been a number of variants on Rubik’s original over the years. Some, like the Rubik’s Magic, successful in their own right.

However, as Professor Erno Rubik says: “I feel that the Rubik’s 360 is one of the most innovative and exciting puzzles we’ve developed since the Cube – adopting elements of my original design, challenging the solver to use skill, dexterity and logic.”

The Rubik’s 360 is ten centimetres in diameter and consists of a transparent plastic sphere housing two further internal transparent spheres, both independently suspended on a rotating axis, with six coloured balls at its centre.

In essence, the object of the puzzle is to steer the coloured balls through holes in the spheres and into their respective coloured home slot domes on the outside.

Marketing
Co-founder and marketing director Claire McCool is heading up a huge multimedia launch programme by Drumond Park.

A full schedule of marketing activities, including TV advertising, PR and media promotions campaign, TV product placement, consumer sampling and regional events is currently under consideration. Full details will be released during May. In the meantime, an international teaser campaign for the product is under way – with exclusive stories arranged with Time magazine and Time online, including a video interview with Erno Rubik, and CNN International in the US.

In the UK, the Sunday Telegraph featured a prototype road tested by twice-UK champion Speedcuber Dan Harris, which appeared in print and in press articles, plus on internet news sites all over the world.

The product is also garnering interest on social networking sites including YouTube and blog sites.

Distribution
The reception from buyers at all levels has been positive and Drumond Park expects the 360 will be on sale everywhere that the original Rubik’s Cube is stocked.

Release dates
The 360 will launch throughout the world later this summer.

Contact details
Phone: 01506 855577
Website: www.drumondpark.com

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