The licence will see Drumond Park produce an electronic board game, a handheld electronic game, travel, card and board games, an interactive DVD television game and a table top electronic game. A selection of the products will be available at retail from July onwards.
The game show is hosted by Chris Tarrant and features members of the public competing to win money from twenty The Colour of Money cash machines. Each machine is randomly pre-programmed to issue set amounts of money and no two machines contain the same value, with a risk of the machine locking down.
Aysha Kidwai, International merchandise and licensing director for ITV Global Entertainment said: “We’re delighted to be announcing that The Colour of Money’s first consumer product deal will be with Drumond Park. They are an extremely impressive organisation and one which has established very successful products for ITV’s ‘Family Fortunes’ and ‘Britain’s Got Talent’.
“We are currently busy developing a range of consumer products that carry the tension and excitement of the game”
Claire McCool, marketing director and co-founder of Drumond Park said: “We’re very excited about the The Colour of Money licence. We’re certain the concept will catch the interest and imagination of both viewers and game-players throughout the world, and will adapt perfectly to games in many formats.
“We are looking forward to working closely with the team at ITV Global Entertainment in developing a comprehensive range of The Colour of Money products, designed to appeal to a worldwide audience.”