Drumond Park is looking forward to a good Christmas off the back of the release of LOGO Billionaire and the launch of the Official LOGO Board Game app.
“I’m pleased to say that 2013 is shaping up really well, with our trade sales objectives for this year’s new products running to plan, and exceeding our expectations,” Drumond Park marketing director Claire McCool explained to ToyNews.
“This is the crucial time of year in terms of getting our catalogue distribution in place correctly. I am happy to say that given the level of support we are getting from the key buyers, for all the games on our roster, Christmas is looking very good.”
The release of its free LOGO app is a move the firm hopes will engage it with a wider audience, and despite it being free and the first app for Drumond Park, the company has high hopes.
“It’s significant in that this is the one and only Official LOGO board game app, and the first app we have released. There is no doubt that it is going to fly,” added McCool.
“We are not, however, looking to make money out of it at this point. It is being utilised solely to our and the trade’s benefit as an important sales aid within our pre-Christmas publicity programme for all the LOGO games.
“We are now able to appeal to a wide, multi- generational and spectrum of gamers. Both ‘traditional’ board game players who already love the LOGO concept, and also to an additional level of players who like to play electronically.”
Following the release, Drumond Park is now considering giving the same treatment to its other properties.
“We will, of course, be considering producing more apps for the most popular of both our existing titles as well as some of the family and adult titles in the pipeline for next year,” said McCool.
“All our gameplay is created in-house, so we are able to ensure that the in- app experience reflects the most important and appealing game aspects.”
Beyond Christmas, McCool is confident the firm can continue the momentum of this year.
“We launch five or six children’s, family and adult titles, ready for the Christmas market, each year, and will continue to do so for the 2014 season.
“We have LOGO Billionaire, Mask ‘n’ Ask, the Bubble Buster Kazoo Game, Wordsearch Junior and the New Catch Phrase TV Show game. Things are looking good for Drumond Park, certainly for the foreseeable future.”