Drumond Park becomes prime time sponsor

Game firm signs deal with Nick Toons
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The sponsorship deal between Drumond Park and Nick Toons will showcase seven games including The Revo, Gross Magic, Horrid Practical Jokes, the Rubik’s Cube and Robo Bugs.

Planned by media agency Feather Brooksbank, the campaign will run from Monday to Friday between the prime-time slot, 4 pm to 6 pm, when flagship programmes SpongeBob Squarepants and Fairly Odd Parents are screened.

The campaign includes seven-second bumpers created by Nickelodeon.

It is not known how much the deal was signed for although a report from Brand Republic suggests it is six figures.

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