Drumond Park is backing the launch of five fresh board games with extensive marketing campaigns this year.
The company has assured retailers that once again it will be offering strong PR support and promotion for the products.
“The buyers know that Drumond Park always TV advertises its major products each year, and this year will be no exception,” Claire McCool, co-founder and marketing director of Drumond Park Games, explained to ToyNews.
This year Drumond Park Games presents two separate programmes.
“The first supports our existing best-sellers to aid continuing awareness and long-term out-of-season purchase,” McCool said.
“The second, which commences in late summer, launches the new titles joining our roster, and always includes a few tailored surprises in the way of ‘value-added’ activities specific to the audiences we are seeking to influence.”
2013 sees a collection of five new board games including a Catchphrase board game launching this spring, Logo Billionaire, Wordsearch Junior and a Bubble Buster Kazoo game.
“We are very pleased that our sales performance continues to burgeon, despite the recession,” continued McCool (pictured above).
“The 2012 NPD figures have confirmed that Drumond Park has consolidated its number two position for the second year running.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.