Following a year of uncertainty in the retail environment, the toy industry came together last week to drum up interest in their products in the run up to Christmas with the help of the Toy Retailer's Association.
The Dream Toys event proved a positive, upbeat occasion, which garnered a range of optimistic feedback from the trade.
Peter Brown, MD of Flair, which saw two of its products in the Dream Dozen enthused: "I think the list this year is an indication that consumers react differently in times of recession and our products seem to be resonating with them at this time.
"We have never seen it as busy as it has been this year. I think people like to see good news at times like this and toys bring a good news story to the agenda."
Harold Chizick, VP of global communications and promotions, Spin Master commented:
"I have been to many of these shows in the US, Canada and across the world and I think this is the best executed one I have ever attended. The organisers get the media here year after year, both in huge quantity and in great quality.”
And even those who didn't make the top twelve list remained upbeat. Charlotte Bird, PR associate director for pre-school, boys and games, Mattel said:
“We were pleased to see Waybuloo in the pre-school list and have had some great coverage in the run up to the event. It’s definitely worth us being here, despite not being in the Dream Dozen, it’s always worth our while being here.”