The Daily Mail went for its usual moral indignation angle while the rest of the coverage was altogether more positive.
Daily Telegraph
Daily Mail
ITV
BBC Newsround
The Mirror
Channel 4
The Sun
Retro and tech toys grab the headlines; Blanket coverage achieved.
This year's event boosted the industry with a wide range of press coverage, including nationals, regionals, bloggers and wires.
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The media once again turned out in force for Dream Toys, but there was disappointment at ITV's breakfast TV snub.
The Transformers movie has posted record takings on its release in the US.
Worlds Apart has declared its first Dream Town pre-school competition a success and will be following it up next year.
Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.
Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.