DREAM TOYS 2012: Media round-up

Retro and tech toys grab the headlines; Blanket coverage achieved.
Publish date:

Dream Toys is designed to attract attention from the media and this year the event did its job well, garnering a wide range of coverage accross all forms of media.

The major headline grabber was the return of Furby, flanked by last year's big theme, tech toys.

PR for Dream Toys and director at Grayling Nicky Law said: "We’ve already seen almost blanket coverage for the toys – and we hope to see much more in the run-up to Christmas. All credit to the exhibitors, who year on year create vibrant and exciting stands that show the toys to their best and create brilliant photo opportunities.”


Dream Toys' top TV coverage came from ITV's Daybreak.

A minute-long segment focused on the token fact that it's "only October" and Christmas is still actually quite far away. Daybreak commented that a few of the toys in the 'Dozen "will give adults a trip down memory lane", highlighting new versions of Twister, Furby and Cabbage Patch Kids.

The item aired four times on Wednesday morning (October 31st) as the last item in the news bulletins. View it below...

Lorraine is also talking about Dream Toys on the phone-in this morning (November 1st) and Channel 5's Wright Stuff is also said to have featured the event on the day.

Other TV and filming included CNBC, which shot for a package that will go out at the end of the week and may repeat close to Christmas. Crews from Sky, the Press Association, AFP and EFE also attended. 


Dream Toys was in all of the significant national newspapers this morning.

Many publications focused on the retro angle, writing about returning favourite brands like Furby and Twister.

"Oh what fun we had!" wrote The Times in a double page spread. "Parents' top toys are back with a Twist".

The Independent ran with the headline "Furby rides again. The must-have toy this Christmas is back with an app."

Other coverage came from the Mirror, The Guardian, The Sun, the Daily Star and more.


Dream Toys achieved widespread coverage online. Here's a few stories for you to feast your eyes on:

The Telegraph: Children go back to the future this Christmas

The Guardian: Furbys and Twister take parents back to the future

Yahoo: Furbies make Christmas comeback

Metro: New Furby, Lego and Twister in top Christmas toy predictions


In terms of the less toy-friendly medium, radio, Dream Toys was featured on Sky News Radio, Radio 5 Live, Radio 4 ‘You & Yours’, Heart Radio and BBC Regional radio stations, amongst others.

ToyNews coverage

Dream Toys 2012 unveiled
NPD: Dream Toys a 'very accurate' list
> Dream Toys picture gallery

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