DREAM TOYS 2011: Dream Dozen revealed

The Toy Retailers Association has announced this year's top 12.
Author:
Publish date:
5_Dream Toys.jpg

The Toy Retailers Association has named the 12 toys it believes will be the top sellers this Christmas.

Here is the top 12, in alphabetical order:

Doggie Doo, John Adams, RRP £22.99
Fijit Friends, Mattel, RRP £54.99
Fireman Sam Pontypandy Rescue Set, Character, RRP £29.99
Kidizoom Twist, VTech, RRP £49.99
LeapPad Explorer, Leapfrog Toys, RRP £79.99
Lets Rock Elmo, Hasbro, RRP £69.99
Milky the Bunny, Flair, £59.99
Monster High Lagoona’s Hydration Station, Mattel, £39.99
Moshling Tree House, Vivid, RRP £18.99
Nerf Vortex Nitron Blaster, Hasbro, RRP £44.99
Ninjago Fire Temple, Lego, RRP £91.99
Star Wars Ultimate Force Tech Lightsaber, Hasbro, RRP £39.99

Gary Grant, chairman of the TRA’s Dream Toys selection panel said: "This year we’ve seen some amazing technological advancements from the toy industry. This doesn’t mean to say that the toys are ‘techy’; rather that technology has been used to enrich the whole experience of play.

"Throughout the top 70 toys we’re also seeing a fantastic mix of the old and new – including traditional brands like Scalextric powering into 2012 with an Olympic inspired set, a board game of skill and action based on the phenomenon that is the Angry Birds app and classic characters such as Mickey Mouse brought bang up to date for today’s savvy kids. All proving that the industry continues to be incredibly forward thinking, innovative and adaptable."

As well as the Dream Dozen, Dream Toys has compiled six hotlists for the product categories: boys, girls, pre-school, and cool toyz, creative, and games.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.