The Toy Retailers Association has this morning revealed its Dream Toys listing of what it believes will be the top selling toys this Christmas.
Products from Hasbro, Character Options, Mattel and Vivid Imaginations have all been named in the list - which reveals a trend towards interactivity, while also reflecting this year's big and small screen successes, with toys inspired by Transformers The Movie, Dr Who, pre-school favourite Roary the Racing Car and game show Golden Balls.
This year's Dream Dozen are:
Are You Smarter Than a 10 Year Old (Hasbro); Baby Annabell New V4 (Zapf), Barbie Girls (Mattel); Doctor Who Dalek Sec Hybrid Voice Changer Mask (Character); Flytech Dragonfly (Character); Golden Balls (Vivid); GR8 Bindeez Super Deluxe Studio Centre (Character); In The Night Garden - Blanket Time Igglepiggle (Hasbro); Puppy Grows and Knows Your Name (Mattel); Roary R/C Car (Vivid); Say What? (Radica); and Transformers Movie Leader: Optimus Prime (Hasbro).
"This year's Dream Dozen once again demonstrates the versatility of the toy industry," said Gary Grant, TRA chairman. "The technological advancements used in many of the toys we reviewed this year were quite amazing, and demonstrate how forward thinking manufacturers can be.
"Responding to the ever-changing demands of children is what makes this industry so innovative. The result is a truly ecelctic mix of toys that will appeal to young and old alike."
Individual lists for the top 12 girls and boys toys for this Christmas were also revealed.