Dracco will be firing from all cylinders with its latest collection of global brands, with international campaigns surrounding Zombie Zity, Predasaurs and Filly.
An in-bound and out-bound licensing powerhouse, the firm currently boasts not only a portfolio of toy, merchandise and confectionery brands, but also TV series, movies, music and digital media.
Leading the 2014 activity is Filly Funtasia, an animated show that is already looking at partnerships for movies, home video and digital entertainment.
Merchandise for the show includes publishing from Blue Ocean and toys, puzzles and games from Ravensburger.
“We are extremely excited about Filly Funtasia, as the international TV market’s response is excellent,” said Axel Derendorf, head of international licensing and business development at Dracco.
“The show is sure to open more markets and opportunities.”
To support the launch, Filly Funtasia will be entering McDonald’s, alongside the popular Predasaurs brand for a Happy Meal promotion across Germany.
“The partnership with our internal teams across various Dracco offices with McDonald’s, Creata and Heye has been very fruitful,” continued Derendorf.
“It will be a fun summer. We hope to expand with more win-win promotions and are in discussions globally.”
Alongside the new ventures for Filly and Predasaurus, Dracco will also launch a new Zombie Zity collection that, through its recent acquisition of The In Thing, it hopes to bring to the UK in the second half of 2014.
“The acquisition of The In Thing advances Dracco’s European growth strategy by aligning the UK market along with the rest of the Dracco European offices in terms of internal brands and our full product portfolio,” said Derendorf.
“As we start to move in to the second half, we will start to intergrate some of the top Dracco brands in to the product mix, many of which include multiple marketing wand advertising platforms such as animation, publishing, social media, game apps and more,” Derendorf concluded.