Dracco acquires The In Thing

The pocket money specialists, The In Thing, entered administration earlier this year.
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Dracco Company Ltd has acquired Lancashire based firm The In Thing.

The pocket money specialists entered administration earlier this year.

Dracco is an international company, specialising in the development, sales and licensing of kids’ and teen brands, with sales including products such as toys, confectionery, stationery, entertainment and novelty.

Under the new acquisition, The In Thing will continue to supply its channel of over 5,000 national and independent retailers with toy lines and trading cards.

With offices in Hong Kong, USA, Spain, Germany, Netherlands and Denmark, and products sold in more than 60 countries, Dracco is “positioned for growth and continues to succeed based upon the introduction of new and original product lines like Predasaurs and Zombie Zity,” read a statement from The In Thing.

Dracco’s selling approach in the UK market will focus on a combination of select licensed product lines along with key Dracco products.

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