Dracco acquires The In Thing

The pocket money specialists, The In Thing, entered administration earlier this year.
Author:
Publish date:
Social count:
0
TN.gif

Dracco Company Ltd has acquired Lancashire based firm The In Thing.

The pocket money specialists entered administration earlier this year.

Dracco is an international company, specialising in the development, sales and licensing of kids’ and teen brands, with sales including products such as toys, confectionery, stationery, entertainment and novelty.

Under the new acquisition, The In Thing will continue to supply its channel of over 5,000 national and independent retailers with toy lines and trading cards.

With offices in Hong Kong, USA, Spain, Germany, Netherlands and Denmark, and products sold in more than 60 countries, Dracco is “positioned for growth and continues to succeed based upon the introduction of new and original product lines like Predasaurs and Zombie Zity,” read a statement from The In Thing.

Dracco’s selling approach in the UK market will focus on a combination of select licensed product lines along with key Dracco products.

Related

16_Paul Jackson.jpg

INTERVIEW: The In Thing

The In Thing distributes the popular Skylanders figures to indies ? and it?s about to record its 12th month of consecutive sales growth. MD Paul Jackson tells Dominic Sacco the secret to its success?

Henrik.png

INTERVIEW: Dracco reveals plans for 2014

Entertainment firm Dracco has it fingers in many pies - from toy creation through to licensing, stationery, accessories and even confectionery - plus it has a 50 per cent stake in UK pocket money toy distributor The In Thing. ToyNews speaks to MD Henrik Andersen about its top toys for this year and plans for 2014

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.