Doodle Doug notched up nearly 700,000 units in its first year according to Vivid and won the Australian Creative Toy Of The Year award along with other accolades from leading toy experts.
“Doodle Doug was Vivid’s first big worldwide success in creative toys and has helped put us on the map in the category,” said Paul Weston, Vivid Imagination’s managing director.
“Sue and Mel came up with a fantastic toy idea and great mechanism . Coupled with a funky design for Doug the Bug from our in-house Vivid R and D team we were able to create a ground-breaking product that immediately captured the public’s affections in all corners of the globe . We are therefore delighted that Kennedy-Matsumoto are the winners of our inaugural Inventor Of The Year award .”
Doodle Doug has now been in the range joined by Doodle Daisy. Retailing for around £14.99, Doodle Doug and Daisy will again be backed with TV ads this Easter.