Almost half of children in the survey think their parents should cut back on toys and days out because of the recession, research suggested today.
The YouGov poll revealed that a quarter of nine and 10-year-olds had cut back on their own spending during the downturn.
Two out of five (42 per cent) felt their families should spend less on toys and days out, and 34 per cent said they overheard adults saying more than once a week that they could not afford something.
Researchers questioned 1,076 children and their parents and found that 80 per cent of the youngsters would save up to buy something instead of getting into debt.
Of the parents polled, 29 per cent said they spoke to their children more often about money because of the recession.