Dominoes to boost Express offering - ToyNews

Dominoes to boost Express offering

Leicester indie, Dominoes, has promised to revamp its online offering following its acquisition of Mail Order Express.
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The deal sees the retailer take on the assets of the well-established online toy seller, which went under two weeks ago.

A new-look Mail Order Express site with a Dominoes home page will go live today and there are further revamps planned as the firm looks to improve its presence in the online arena.

There are plans to increase the range offered and a 12,000 sq ft area of Dominoes 30,000 sq ft warehouse will be devoted to packing and wrapping online orders.

"It was a very slick organisation that Paul [Watts, MOE MD] was running and we aim to make it even better," Dominoes chairman Steve Sansom told ToyNews.

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