Do secret drawings hold key to Mattel Bratz claim? - ToyNews

Do secret drawings hold key to Mattel Bratz claim?

Court papers filed in Central California have taken Mattel's fight over ownership of the original Bratz concept to a new level.  
Author:
Publish date:
5_Pocoyo.jpg

The US toy maker claims it has obtained drawings of the original Bratz line-up made by former employee Carter Bryant during his Mattel employment in either 1999 or 2000.

These latest moves, reported in the Wall Street Journal, are the latest in a legal fight over the successful doll that now competes with Barbie in all major territories.

In 2004, Mattel sued Bryant, charging that he secretly worked for a competitor while still employed by Mattel and that he misappropriated intellectually property.

The company asked a federal judge to allow it to amend the lawsuit based on the new information that emerged this week, and also filed for copyright protection on a number of the drawings.

Bratz manufacturer MGA, meanwhile, has pulled no punches in its reply.

It accused Mattel of seeking "revenge on a few people who have chosen to work for a better, more innovative toy company after realising that Mattel has lost touch with its consumers and is hopelessly caught in a downward spiral resulting from mismanagement".

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.