DKL's Plus-Plus to plug gap in pre-school construction market

Already an established brand on a global scale, the construction toy known as Plus-Plus will now be distributed across the UK and Ireland by DKL Marketing, targeting kids of all ages with new imaginative play.
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DKL is aiming to shake up the pre-school construction market this year with the introduction of the internationally successful toy range, Plus-Plus.

Already an established brand on a global scale, Plus-Plus will now be distributed across the UK and Ireland by DKL Marketing, allowing children of all ages to engage in model building, creating mosaics and constructing 3D designs.

Tapping in to the pre-school sector, the Plus-Plus Midi range launches with a strong FSDU, exciting branding and play trays to help encourage in-store play and brand engagement.

“The Plus-Plus stand in Nuremberg was constantly packed with customers as it is distributed in over 30 countries, as well as having its own subsidiary in the US,” David Allan, DKL’s sales director, told ToyNews.

“DKL can now build on this success by learning from the experience of other markets and passing it on to its UK customers.

“When I saw this range at the show, I knew it would appeal to the UK. The Plus-Plus Construction System is very clever in that when you build a model it is realistic and strong. I feel this category needs a different player and I believe that Plus-Plus fills this gap.”

Billed as a unique building brick that offers 3D construction play for boys and girls, Plus-Plus offers children a host of opportunities to engage their imagination and build models that can be played with time after time.

Allan continued: “We see Plus- Plus as more building in a unique way, rather than a standard construction system. The creative opportunities of colour, 3D models and even curved models brings a point of difference to the range.“The range fits nicely within DKL’s portfolio and opens new markets with our cross section of brands DKL already distribute.”

And to encourage retailers to pick up the line, DKL has a full campaign already in place.

“DKL Marketing always supports retailers with a dedicated marketing campaign, as well as in- store programme,” said Allan.

“DKL has dedicated salesmen who will support retailers with their requirements.”

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