DKL expecting Hama demand 'to soar' in 2015

New licensed gift boxes and blister kits planned, as well as further generic ranges.
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DKL has confirmed that the new Hama Beads items are now in stock - and following a strong reception of the new Hama lines at London's Toy Fair, the distributor is expecting the demand for Hama to soar in 2015.

The stand out stars of the 2015 Hama range are the new licensed gift boxes and blister kits. The much-loved Hello Kitty character has joined the range in the form of a Large Gift Box and Large Bead Kit Blister. The bright new colours and contemporary design of the sets make a fresh new addition to the range.

The second highlight is the Disney Doc McStuffins Large Gift Box which includes 4,000 beads, two pegboards, a design sheet and more.

Another new Hama licence is Disney Princess Palace Pets which will be available in three different lines: as a Bead Kit Blister, a Large Gift Box and a Giant Gift Box too.

David Allan, sales andmarketing director at DKL, said: “We are so excited Hama Beads is still so popular in the UK. The range has been further strengthened with strong licenses which will open up new markets and new consumers to play with the number one brand. We will be increasing our marketing campaign to support all these licences."

New generic and versatile lines have also been added to the Hama range. Special pick-up lines in the themes of Elephant, Mouse and Seahorse will retail as low as £4. This year the retailer will have more choice than ever before with several new products geared towards versatile merchandising - look out for the new blister packs, CDU assortments and a new counter spinner stand.




Buoyed by a TRA special recognition award this year and the continued success of its Hama Beads creative line, DKL is expecting further growth in 2007 with its Corolle dolls, Viking plastic toys and Wonderworld wood ranges. Ronnie Dungan speaks to MD Kai Hawaleschka about its steady progress?

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