Silver will be looking after all social media including Facebook, Twitter & Blogs, as well as increasing DKL’s PR presence of its brands through the consumer media.
David Allan, sales and marketing director, commented: "In line with our growth plans for DKL Marketing and supporting our top brands that we distribute, we need to maintain a high consumer profile.
"Bringing Philippa on board will ensure that all our brands consumer awareness is at its highest level and we can drive consumers into our loyal retailers."
DKL has enjoyed strong growth in 2011 and has launched two new ranges in 2012. Its portfolio now includes Hama Beads, Corolle Dolls, Wonderworld Wooden Toys, mic o mic Build & Play toys, Miniland Educational Toys and Velcro Kids.