DKL encourages Hama and Breyer sales with Easter fun day initiatives

The distributor is encouraging retailers to drive sales this Easter with a series of in-store events.
Publish date:

DKL is organizing a series of in-store fun days and competitions to help retailers increase sales of Hama Beads and Breyer Model Horses over the Easter holidays.

For its Hama brand, the distributor is gearing up to launch the Make and Take Day, an initiative that invites families to craft in-store with Hama beads, and then take their creations home.

The firm will also encourage retailers to host a Guess the Beads competition, challenging visitors to guess the correct amount of beads in a jar in order to win a prize.

‘In-store Hama activities such as these highlight the range’s creative play value and raise awareness of the store,’ read a statement from DKL.

Meanwhile, the firm is also offering retailers its Breyer Fun Day Kits, including 24 unpainted horses, paints, brushes and a poster.

‘In addition to increasing in-store activity, Breyer Fun Days introduce children ot the model horse hobby and raise awareness of the popular Arts and Craft sets in the Breyer range.’

All materials for both the Hama and Breyer fun days will be provided free of charge by DKL, including extra POS such as posters and window signs.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.