Disney revamps Lakeside shop

Disney has lined up a grand re-opening of its flagship Lakeside store this weekend.
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To mark the occasion it will be staging a High School Musical pep rally. The East High Cheerleaders will be demonstrating dance routines to favourite songs from both High School Musical and the forthcoming High School Musical 2. They will also be teaching visitors some of their best cheer moves.

Other entertainment comes from the Wildcats Basketball Team who will be showing off their spectacular ball skills with routines and tricks set to music from both films.

Sheridan Smith, Marketing Manager at Lakeside Shopping Centre, comments: “The Disney Store re-opening at Lakeside promises to be a really fun event. It’s fantastic that the first new store of its kind is opening in Essex and we promise it will be a party-like atmosphere for anyone who drops by. With so many different High School Musical attractions it’s sure to provide fun for the whole family.”

The re-opening comes after an extensive refurbishment and is the first of the 56 UK Disney Stores to embody the brand new Disney Store concept.

New features include a Pixie Arch which welcomes guests to the store and which is made up of fibre optic lights that change colour throughout the day giving a twinkling pixie dust effect. Then, at the centre of the store is the ‘Heart of Disney’; a 10 foot tower with a 360 degree wraparound screen showcasing clips from the latest Disney releases as well as details on upcoming events.

In addition to this there are seven new plasma screens around the store so that guests can ‘shop and watch’ in style as well as mini-plasma screens embedded into the cash and wrap area ensuring young shoppers are entertained too.

To show off current favourites in an innovative way, an overhead moving rail has been installed on the ceiling which moves around the area of the store and which carries Perspex pods that contain the latest toys and gifts from Disney Store.


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Disney is refurbishing its retail offering with a new look for its 56-strong chain of outlets. Ronnie Dungan spoke to marketing director Jo Webb about the firm?s plans for the High Street?

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